Do you want to work for a Company who recognise your expertise and values your input and ideas? Could a main prestige dealer group in the South West be your next challenge? If so, we are now recruiting and looking for an individual like you!
Helston Garages Group have an opportunity for a SEO and PPC Executive to join the team based in Exeter.
What can we offer you?
- Highly competitive salary
- Pension (salary exchange option)
- Life assurance
- Employee Car Ownership Scheme
- Private healthcare provision
- 22 days holiday plus bank holidays
- Discounted sales, MOT, products, parts & servicing
What will I be responsible for?
Joining our team as a SEO and PPC Executive, you will manage and develop the search engine optimisation, and to manage and develop the Pay Per Click strategies for the Group's web estates.
This role will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks, and responsible for running and monitoring our PPC campaigns, with the goal of ensuring online marketing efforts have the highest possible return on investment. Other duties include and are not limited to:
- Maximising visibility of our websites to search engines. Primarily the focus here will be the Group website
- Using your knowledge and available analytical tools to research areas of improvement and present them for approval and where appropriate implementation
- Conduct appropriate key word and search term analysis to ensure that we appear alongside or preferably above our market competitors for the key search terms for the business
- Develop and maintain PPC campaigns across various platforms that match our business objectives
- Work closely alongside the rest of the marketing team to ensure that content production is aligned with SEO efforts and PPC is aligned with commercial requirements.
- Produce regular analysis and reporting for key stakeholders to demonstrate progress made
- Reporting to the Head of Marketing and Online Sales
What are we looking for?
As the ideal SEO and PPC Executive, you'll have proven experience in the PPC and SEO fields along with strong knowledge of web analytics platforms and SEO research tools. You will also possess:
- Microsoft Office, in particular Word, Excel and Outlook
- Experience of at least one CMS and overall high standard of IT literacy
- Strong English language literacy, a firm grasp of grammar and strong presentational skills
- Full British driving licence is essential
Who are we?
Helston Garages Group are one of the 25 largest dealer groups in Britain and the largest in the South West, with 38 franchise dealerships providing customers throughout Cornwall, Devon, Somerset and Dorset with high-quality new and used cars and vans generating a turnover in excess of £600 million and representing a range of franchises including Westerly BMW & MINI, Kastner Volvo, Helston VW, Truscotts Peugeot, Carrs Skoda along with Jaguar Land Rover, Audi, Porsche, Maserati, Ferrari and Select Used Vehicle branches.
This is a fantastic opportunity to join a privately owned Company where ethics really matter. We trade with integrity. If you feel you have the skillset, character and attitude to be Group SEO and PPC Executive with us then please click 'apply'