AM Online

AUDI

##A2--right##Audi has been through a rough 12 months, largely due to a disappointing relaunch of its volume selling A4 range. The car is now looking dated against new BMW 3-series and the model line-up has just been cut back. Prices of A4 and A6 models have been realigned. Dealers have invested heavily in the network but report falling profit potential and the brand's overall NFDA value rating has dropped from fifth to 13th. The company has bought a substantial share in its own network. Future sales growth is likely to come from niche models, such as TT, until the A2 and the new A4 are launched.


If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Comment as guest


Login  /  Register

Comments

No comments have been made yet.