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DAEWOO

Daewoo is now an established part of the industry and sales growth is running well ahead of the market. It is close to claiming a 1.5% market share and, by the end of this year, could well outsell Audi. Used car disposal has been carefully managed and residual values are picking up, with some used specialists doing very well from the brand. Now the investment is being switched to aftersales and service. Concerns about the future remain because of the financial state of Daewoo in Korea but it seems certain the car manufacturing division of the company will survive a rescue package. Even if it were to fold, Daewoo has taught the conventional motor retail business some important lessons and changed the face of the industry for ever.

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