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HYUNDAI

There are still some open points to fill for Automotive Management's 'Most Improved' dealer network of 1999 but the overall shape of the network is in place for steady growth through new model launches. The Trajet MPV, a low roof version of the Atoz and an off-roader are all to come this year. Hyundai has been quietly building a reputation for quality and value-for-money and has avoided the trap of 'overselling'. It is best known for its niche products, such as Coupe, but is aiming to raise its brand profile through a world rally programme with Accent and sponsorship of major sporting events. Future profit potential is good and this is one franchise that should be on any shopping list.

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