Jaguar has launched an own brand range of technically advanced lubricants developed in conjunction with Texaco.

The development is part of its objective to provide the highest standards in customer service, to protect Jaguar engine life and keep Jaguar owners loyal to its franchised dealers.

Jaguar High Efficiency 5W-30 is the flagship of the range. It is the standard production fill for V8 engines. It is also the only oil specially formulated and recommended by Jaguar for the current model range. The Jaguar lubricants range provides complete assurance to its customers they have the right oil to protect their investment in their car.

The 5W-30 oil uses the latest additive technology, with mineral-based blending, to offer high performance and engine protection at all temperatures and in all operating conditions.

It can reduce fuel consumption by up to 6% under average driving conditions (as measured by the European Drive Cycle Emissions Tests). It also benefits the environment by reducing levels of harmful emissions.

Jaguar's recommendation of High Efficiency 5W-30 means that dealers can steer customers away from synthetic and semi-synthetic oils which it says are not required, or recommended, for the current Jaguar range in terms of performance or price.

Partnership with Texaco means that Jaguar is making a leading-edge technology oil available to its franchise dealers at a price that benefits customers and dealerships alike. Jaguar High Efficiency 5W-30 plays an important role in achieving cost effective service menu pricing which, in turn, builds customer loyalty.