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Training brings business bonus to aftermarket (Advertorial)

A typical dealer workshop could produce an additional annual profit of £10,000, provide a better service for its customers and help the environment by promoting Texaco's Havoline Energy 5W-30, the leading fuel-efficient engine oil.

Enabling reception staff to upgrade a customer's lubricant choice and purchase an extra litre at the time of the service is the objective of a Texaco training scheme launched in 1999.

Early feedback from participating dealerships shows an impressive 90% take up from motorists when they understand how important their choice of lubricant is.

With the advent of extended oil drain periods the possibility of the oil level falling below the 'safety zone' is something individual motorists need to consider seriously.

“A major task for the aftermarket is to explain the risk of unnecessary engine wear. Another is to explain the benefits of our high quality, fuel efficient lubricant - Havoline Energy,” explains Texaco's Manager Automotive Lubricants, Richard Comrie.

Central to the initiative is a brief sales presentation, based on a mnemonic, printed on a pocket sized card. Texaco's Business Development Managers and Customer Care Assistants have been trained to instruct service receptionists. They also assist in monitoring and supporting the system once it is in operation.

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