Kia Cars UK, which has more than doubled its registrations compared to last year, is encouraging owners to drive less with a 'Think before you drive' campaign.
Managing director Mark Quinn said: "The motor industry must take responsibility for the lifestyle it promotes, not just the products. I hope our efforts make some people think and encourages them to get out of their driving seat and onto their feet."
Mr Quinn challenged other automotive industry bosses to join the campaign "to promote responsible motoring".
##Kia soapbox--left## To promote fresh thinking, Kia Cars has developed an unpowered soapbox (left) which reaches 100mph in downhill races, relying on gravity.
Up to the end of November, Kia's registrations were 108% up on 1999 which was its best year in the UK. It expects the total for 2000 to reach around 11,500. "Customer reaction to our industry-leading price cuts was strong," he said.
Kia has fought back after lean years during South Korea's economic crisis. The Magentis flagship saloon, Spectra 4dr and Rio hatchback are scheduled for a UK launch next year.