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BCA confident of online boost

BCA expects to boost volumes sold online as it fully rolls out its internet trading service BCA Direct to UK and mainland Europe.

##Robert Barr--left## Robert Barr (left), BCA Automotiv director, said the system, launched to UK dealers in May, had delivered a range of services without any technical hitches.

"Unlike the majority of dotcom operators in the vehicle market, BCA Direct is built on many years of experience of the wholesale used car market," he said. "It is backed with BCA's infrastructure and logistics expertise, giving access to a superb selection of vehicles and ensuring real benefits are delivered."

BCA Direct sources vehicles from manufacturers, contract hire and fleet operators and is proving popular with retailers of late-plate models. It offers three methods of transaction - fixed-price instant purchase, electronic auctions and tenders - and is designed to handle "cherry-picked stock" up to 60,000 miles/four years old.

BCA Europe has appointed Lars-Erik Aaroy as sales manager for mainland Europe as it seeks to build on initial success.

Mr Aaroy, who will be based in Dusseldorf, Germany, joins BCA Europe from Mazda Europe where he was senior brand manager. He will help to develop remarketing strategies through a variety of channels to market, liaising with the UK to promote BCA's services.

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