As part of the deal, RCP will become Emap Digital's strategic technical partner in the continued development of AutoLocate and other automotive-commerce projects. Emap Digital is the online division of Emap plc, which includes the world's largest automotive publishing operation.
Emap Digital director Shane O'Neill said: “Emap has been quick to recognise the potential of new media and the role it will play in business and in relation to consumers. It has a high profile presence across the automotive publishing and information services sector.
“AutoLocate has treated dealers as equal partners and they have not had their relationships with the car-buying public eroded. AutoLocate's expertise is in bringing the two parties together.”
AutoLocate managing director Adrian Black said: “We will develop a package of e-commerce tools and services to help our motor trade customers reach the largest internet audience, reduce costs and improve sales.”