AM Online

New Stratstone md eyes £51m turnover

New Stratstone of Mayfair managing director Keith Woods has ambitious plans to make the dealership the epitome for “everything Jaguar and Aston Martin”, trading on its reputation for supplying cars to well-known celebrities.

Mr Woods will manage the five Stratstone outlets in central London, two of which are service and parts facilities. The group has the largest Jaguar outlet in Europe and the world's largest Aston Martin dealership, based on new car sales volumes.

Full-year turnover for the Pendragon-owned group is forecast at £51m, based on an “in-depth business plan” devised after the launch of two Jaguar dealerships – in Chelsea and Maidavale – last year.

Stratstone, which has not ruled out opening more prestige dealerships in London, is targeting annual sales of 1,000 new Jaguars, underscored by rising volumes of S-type.

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