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Freeserve offers total online buying service

Freeserve, the free internet access provider, has launched an online motoring service described as a one-stop shop for UK car buyers., a joint venture with Internet Trading Clubs (ITC), will sell discounted UK-sourced new and used cars as well as European imports. It is also in partnership with aftermarket and service providers.

Chief executive officer Roger Johnson, who previously headed Nissan's Aprite dealer network, predicts that will have 250,000 members after one year and 1m after three.

Cars are obtained from a variety of sources, including franchised dealers, who supply preregistered and unregistered vehicles, used car supermarkets and contract hire companies. Imports are obtained from import brokers and European dealers; is also looking to talk to manufacturers direct.

Other services include warranties from National Insurance Guarantee and insurance quotes. Aftermarket products and services, all discounted, include cut-price MoTs, mobile servicing, batteries, tyres and car inspections.

Freeserve chief executive John Pluthero emphasises that, which costs £9.99 a year to subscribe, aims to become “a popular way of managing a car”.

Peter Ashton, product manager for cars, estimates around 5,000 UK-supplied and 5,000 imports will be sold each year. Freeserve has negotiated import supply routes for 29 manufacturers, including Audi, BMW, Ford, Land Rover, Mazda, Mercedes-Benz, Peugeot, VW and Volvo.

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