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Lex database boosts choice

Lex Autosales plans to offer potential customers a wider choice of more than 5,000 used vehicles with its new database system, giving sales consultants at each of its outlets access to the 1,500 vehicles stocked across the group, plus additional stock sourced from Lex's leasing business.

Customer requirements can be entered on the system, which will display possible options with a picture of the vehicle. Kevin West, general manager at the Ipswich showroom, said: “We are living in an increasingly computer literate society and we are hoping that the system will encourage customers to pop into the dealership on a regular basis. Customers are welcome to join sales consultants in browsing the system for used cars.”

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