Former Aston Martin Lagonda chairman Tim Hearley becomes non executive director, bringing IT and automotive experience.
Piers Skelton, who was forced to resign as Mitsubishi Motors UK director of aftersales and information services last August after a conflict of interest, is appointed aftersales director. He will develop industry partnerships with consumer brands, fundamental to Virgin Cars' aftersales concept.
Director of supply Mark Lucas joins from Logica. Martin Elton becomes director of customer operations, from Anderson Consulting, and Jon Keyte is appointed director of finance.