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Campaign to 'Have Both'

GE Capital Woodchester has created a range of bespoke marketing materials which will allow small and medium sized dealerships to create their own promotional campaigns.

The Business Builder pack has been trialled at seven dealerships around the country and dealers can order posters, window slashes, flyers and newspaper advertisements branded with their own name and logo.

The campaign is designed primarily to attract showroom traffic.

Andy Ludford, sales director at Peter Boynton Cars, said: “In the current market climate we need every bit of help we can get and this sort of proactive approach is exactly what we need. We're very pleased with the initial response.”

Peter Boynton Cars has been using the material to promote a 'Have Both' campaign which offers customers the chance to have a holiday and a new car by deferred finance payments. Graham Filmer, GE Capital Woodchester strategic marketing manager, said: “Often small and medium sized dealers simply may not have the resources available to market campaigns effectively. We have taken the hassle out of marketing by providing this ready-made pack.”

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