The venture - Yourautochoice.com - will put Avis ex-rental stock online, limiting the opportunities for dealers to source nearly-new vehicles from auction. Avis presently sells 20% of its stock through auctions and used car supermarkets, with 80% sold back to the manufacturer.
Yourautochoice.com - owned 65% by Avis and 35% by Navidec - is expected to sell around 3,000 cars in the first 12 months, from a stock of 12,000 cars in the UK and a possible 40,000 across Europe.
Saad Hammad, chief executive officer of Yourautochoice.com, said: “We are developing a creative and targeted affinity marketing programme using all the opportunities available for work with our existing business partners.
The venture offers “transparent and consistently low prices”, with a seven-day money back guarantee, a 28-day exchange guarantee and 12 months warranty and roadside assistance package from the RAC.
Customers will be offered the change to test drive vehicles over a weekend and Avis will take vehicles in part-exchange.