The TV commercial will be supported by printed advertisements in specialist motoring magazines including Max Power, What Car? and Top Gear.
Supporting the recent campaign is a new initiative that Mobil suggests has proved customers are willing to pay more money for engine oil once they have experienced the benefits first hand.
A test drive enables dealers to fit Mobil 1 0W-40 to a selected number of customer cars, without extra cost, and monitor the results over the following weeks.
Early results indicate that 92% of participants would specify the Mobil 1 oil at the next service. More than 90% of consumers are willing to recommend the oil to others.
Hundreds of dealers across the UK have benefited from increased lubricants margins over the past year with Mobil's Top-up programme. Some franchised dealers reported increases of more than 20% on their lubricant profitability on retail business. Since its introduction, 200,000 drivers have been part of the programme.