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Supaguard promises £10m profits boost

Supaguard has enhanced its Dealer Profit programme, which it claims generates profits worth £10m for dealers, with a revamp of its complete protection pack and the launch of an aftercare protection pack.

The company says dealers can make £180 profit on each pack of its complete protection paint and fabric treatments.

John Orrick, Supaguard joint managing director, said the products was being used by an increasing number of dealers, including groups like Pendragon, Sanderson Bramall, Peugeot's Robins & Day network, Ryland and Dagenham Motors. "All have endorsed the Supaguard way, as has Nissan Motor GB, who list Supaguard as exclusive suppliers to their dealer network," he added.

"We have the proven expertise and logistics to manage large accounts and as a result a number of car manufacturers have expressed an interest in working with us."

A Nissan spokesman said dealers were applying the Supaguard treatment to nearly 20% of new cars sold. "It's a tremendous dealer performance," he said.

Mr Orrick puts the company's success down to regular communication with dealers. A 20-strong field team of account managers services all dealer customers, ensuring they enjoy short and long term benefits from the products.

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