Daewoo has introduced price cuts of up to 16% - and averaging 10% - on all Lanos, Nubira and Leganza models, together with announcing enhancements to its finance offers.
News on-the-road prices include the Lanos S 3-door for £7,495, down from £7,995; Lanos S 5-door £7,995, down from £8,495; Lanos SX 4-door £9,995, down from £10,995 and the Lanos SX 5-door £9,995, down from £10,995.
The Nubira SE 4-door is now £10,995 (previously £12,225), Nubira SE estate £11,995 (£13,225) and Nubira CDX 4-door £11,995 (£13,225).
The Leganza SX is now £12,495 (£14,125), Leganza CDX £13,495 (£15,325) and Leganza CDX-E £14,995 (£17,825).
In addition there is an suite of new finance offers - all with 0% finance - across the model range for the first quarter of 2001.
The terms of 0% finance vary from 36 months with 20% deposit for the Matiz to 24 months with 50% deposit on the Musso and Korando.
Hot on the heels of Daewoo comes Isuzu which has announced new year price reductions of up to 10.25% across the 4x4 Trooper range.
Average reductions are of 7%, ranging from £1,050 to £3,255 off 2000 list prices. Biggest reductions come at the luxury end of the range. The flagship Insignia model, for example, has been reduced by 10.25% (£3,000) to £26,950.
Other reductions include £1,150 off the 3.5 petrol Standard (now £17,950), £1,250 off the 3.0 diesel turbo Citation auto (£23,700) and £1,750 off the 3.5 petrol Duty (£21,750).
Commenting on the new list prices Ed Swatman, Isuzu (UK) chief executive, said: "Previously we have maintained our competitiveness by allowing our flexibility when dealing with individual customers, something which will also ensure residual values are unaffected by the new pricing structure."