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Showroom4cars embarks on 'bricks and mortar' strategy

New car retaiiler Showroom4cars.com is looking to establish a networl of 'bricks and mortar' car showrooms located at key sites in Yorkshire, Derbyshire and throughout the North of England.

The company has opened a retail showroom at its Chesterfield head office.

The move into bricks and mortar sales sites is designed to supplement Showroom4cars.com's existing internet-based business, which has seen it deliver in excess of 1,500 vehicles since April 2000.

The Chesterfield facility is designed to allow customers to get advice on prices and delivery and to place an order. Over the next several months, Showroom4cars.com will be looking to acquire retail outlets adjacent to major towns and cities across Northern England. These will carry large stocks of brand new UK-sourced and European supplied vehicles, to full UK specification. The outlets will be independent of any franchise, and will offer savings in excess of 30% on all well-known makes and models.

Tony Butterfield, Showroom4cars.com business development manager said the move into bricks and mortar has been hastened by the website's early profitability.

“When Showroom4cars.com was originally established, the expectation was to achieve break even after two years. The fact that profitability came after just 12 months of trading indicates that customers were fed up of paying over the odds for their new cars, and with the inconvenience of travelling around a number of dealers, just to see vehicles from different manufacturers.

“Our proposed new car retail outlets will put an end to consumer frustration, by delivering huge manufacturer choice, superior customer service and the lowest possible prices, all under one roof,” he said.

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