AM Online

Peugeot on schedule with new corporate identity

Peugeot is on target to achieve its scheduled launch of 25 new-look dealerships in 2001.

Since its launch at the beginning of this year 18 Peugeot dealerships have introduced the new identity, distinguished by the blue and chrome exteriors and tiled floors and wooden walkways inside. Sales desks have been replaced with brochure displays and 'private negotiation' areas. There are also café areas, televisions and in larger dealerships children's play areas. (October 2, 2001)

Peugeot declined to name the sites targeted for the new corporate identity, other than saying the Robins & Day outlet in the Pavilions, Derby, had been the "pilot site". ##Corporate id--none--New-look Peugeot dealership##

If you are not a registered user your comment will go to AM for approval before publishing. To avoid this requirement please register or login.

Login to comment


No comments have been made yet.