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ICE advice at Motorworld

Parts and accessories retailer Motor World has teamed up with in-car entertainment specialist Eurocar to offer advice in its 200 UK stores.

The service is designed to tailor sound systems to individual customer requirements within two hours of a request.

John Bell, Motor World's director of business with specialist knowledge could endeavour to put together an affordable state-of-the-art system that looks and sounds the business.”

The concept is that customers drop into a Motor World store with the make and model of their car, preferred budget, music preferences and a desired brand name. The information is forwarded to Eurocar for a detailed quote.

A full installation service for larger systems is offered at Eurocar's Brighouse and Ossett sites. (November 5, 2001)

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