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SMMT targets media in 'awareness' campaign

The Society of Motor Manufacturers and Traders' aftermarket committee has launched a campaign to try to make the media more aware of the importance of the sector.

The committee is trying to find of a way of gaining recognition for the aftersales sector's contribution to the UK economy.

Christopher Macgowan, SMMT chief executive, said: “Aftersales is covered in the trade press but I get irritated because national newspapers are, in the main, only interested in the products.

“The UK aftermarket is incredibly large and diverse and a significant employer in Britain. In a high-profile industry we need to ensure that we do not lose sight of its interests.”

Mike Ward, UK director of Luk Aftermarket Services and chairman of the SMMT aftermarket committee, said: “I want the automotive industry to be seen as the best and to achieve that we all need to work together.

“If we have a balanced view, and listen and understand market requirements, we have an opportunity to influence government.”

The aftermarket committee intends to try to raise sector standards in 2002.

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