Volvo is launching a website aimed at given open access to its future product plans.

www.conceptlabvolvo.com goes live on February 27, allowing questions and viewpoints to be put forward on-line to the key people behind today's Volvo and those emerging in the future.

"With this project, we aim to give our customers the possibility of playing an active and important role in our product development. Concept Lab Volvo is an ideal way of testing our ideas and of securing invaluable input early in the development of new models," said Hans-Olov Olsson, Volvo Cars' president.