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Autotrader.co.uk and BCA launch new online service

Autotrader.co.uk and BCA Europe have combined to launch a new on-line service for motor dealers to generate more used car sales in the retail market.

BCA Adlink links BCA's customers direct into Autotrader.co.uk, offering retail dealers seven free days of immediate exposure to any purchases made at BCA nationwide.

For the dealer BCA Adlink is accessed through 'My BCA', the personalised secure on-line service available to account customers. Details of daily stock purchases by the dealer are uploaded into 'My BCA' in real time with basic catalogue information and, in many cases, a digital photograph.

The dealer:

  • inputs the retail price to be displayed alongside the vehicle details and contact information already provided.
  • chooses to include additional sales copy if appropriate.
  • selects the digital photograph by BCA or supplies a replacement picture.
  • clicks send.

    This information is then delivered electronically to Autotrader.co.uk where it will be rapidly displayed.

    For dealers it means vehicles purchased at BCA can receive instantaneous retail marketing exposure with the potential to generate additional sales leads - all free of charge.

    BCA Adlink is unique to the UK marketplace and is only available to BCA Europe customers.

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