Rolls-Royce and Bentley are to use the internet to train dealership employees. The new 'e-Academy' is expected to start this month.
Internet specialist 2nd Byte developed the new online learning facility based on a traditional classroom academy set up for Bentley and Rolls-Royce employees in 1998.
Mark Whittaker, Rolls- Royce training manager, said: “We like the system. It encourages employees to learn more about the brand. It also puts them in charge of their own training.”
Rolls-Royce already has 270 registered users who can access online courses, resources (such as latest product news) and give feedback on training progress through a 'communication' facility. Senior dealer employees can also access the training records of other staff to assess their progress.
Jerry Horwood, director of 2nd Byte, said: “Customer retention is a key part of any business. This system gives manufacturers the opportunity to develop the right people to deliver and maintain that service.”
Citroen recently used 2nd Byte to develop and manage the websites for its 240-strong dealer network.
It also launched Citroen's manufacturer website which features a sophisticated used vehicle locator.