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Digital Dealer Fair: National Motorcycle Museum Birmingham, March 15/16 2001

In association with ##BCA Europe--none##

The spring Digital Dealer Fair is designed to provide you with the opportunity to see first hand the products and systems available as well as hear specialist speakers discuss the key issues you face now and in the future, whether you are selling to businesses or to consumers.


The structure of the Digital Dealer Fair will consist of a series of seminars held throughout the day and a supporting exhibition. Each seminar will run for no more than 45 minutes with a Q&A session and breaks for delegates to visit the exhibition area.

Supporting Exhibition

A supporting exhibition will run alongside the main seminar room with a central coffee plaza allowing delegates to network with the sponsors, exhibitors and each other.

The following companies will be demonstrating their products and services and will be delighted to talk to you:

  • Kerridge Computer Company
  • Cyber Car
  • Glass's Information Services
  • Auto Online
  • Sewells Information and Research
  • DCS Automedia
  • Oasis Global Systems
  • DCS Automotive
  • CAP Network
  • Automotive Online
  • Polk
  • Auto Trader
  • AutoLocate
  • BCA Europe
  • Global Remarketing
  • Interactive Exchange & Mart
  • Brown & Company
  • Fish 4 Cars
  • Auto Trader
  • Universal Computer Services
  • Satellite Data Systems
  • Autobytel
  • Experian Car Data Check

    Seminar programme – all speakers are provisional

    Day One March 15

    8.30-9am Registration and coffee
    9-9.15am Introduction
    9.15-9.30am Sponsor's address - BCA Europe
    Seminar 1: Sea change in motor retailing

  • Block exemption coming to an end
  • Growing threats from industry newcomers
  • New shape of motor retailing – only the strong will survive
    Speaker: Ed McCabe, chief executive officer, Ebbon-Dacs
    Sponsor: Auto Online

    10am-10.30am Break

    Seminar 2: Will manufacturers sell direct?

  • How Mercedes / Ford / Vauxhall are testing the water
  • Will dealers become mere delivery points?
  • How US dealers have embraced the principle
    Speaker: Dowshan Humzah, marketing manager,
    Sponsor: Cyber Car

    11-11.30am Break

    Seminar 3: How can dealers survive change?

  • Need to embrace change – not run from it
  • How to test the water and measure the results
  • Online sales are not all price-led
    Speaker: Peter O'Connor, deputy chairman, TMS Group
    Sponsor: Cap Network

    12noon- 12.30pm Break

    Seminar 4: Making IT work for all elements of the business

  • Increasing the efficiency of the supply chain
  • Business control, analysis and management
  • Cost effective marketing and customer relationship management
    Speaker: Kamal Bengougam, chief executive, Auto Online
    Sponsor: DCS Automotive

    1pm-1.45pm Lunch

    Seminar 5: Partnerships are the key to success

  • Stick to what you are good at
  • Identifying the right companies to form partnerships
  • Thinking outside the box for new business development
    Speaker: Keith Hartrick, group md, CD Bramall
    Sponsor: Global Remarketing

    2.15- 2.45pm Break

    Seminar 6: Recognising the power of the customer

  • Having the right staff structure & facilities
  • Is it necessary to treat online buyers in a different way?
  • Building and retaining customer loyalty
    Speaker: David Sugars, managing director, Wundercars
    Sponsor: Experian

    Keynote Speaker: TBA

    3.45- 4.00pm
    Q&A summary of day by sponsor

    Day Two March 16

    8.30-9am Registration and coffee
    9-9.15am Introduction
    9.15-9.30am Sponsor's address
    Seminar 1: Making better use of customer data

  • Using direct mail & telephone marketing
  • Precision marketing using Wap phones & text messages on mobile phones
  • How cost-effective are precision marketing techniques?
    Speaker: Peter McCullough, managing director, Auto Trader Interactive
    Sponsor: Auto Trader

    10am-10.30am Break

    Seminar 2: Integrating your ICT systems with those of your partners & suppliers

  • How internet technology turns the world into one big computer
  • Keeping your system secure
  • The benefits of integrating different companies' ICT systems into a single, seamless operation
    Speaker: Bill Pugsley, chief executive, Perswill
    Sponsor: Oasis Global Systems

    11-11.30am Break

    Seminar 3: The internet is just one of the new technologies

  • How broadband technology is changing the nature of the internet
  • How the same digital technology is moving onto interactive satellite TV
  • Startling changes through third generation mobile phones
    Speaker: Dave Hawkins, new business development director, Cyber Car
    Sponsor: Interactive Exchange & Mart

    12noon-12.30pm Break

    Seminar 4: The changing nature of cars

  • The growing popularity of satellite navigation
  • Global positioning by satellite allows vehicle movements to be tracked
  • Telematics will put a virtual personal assistant into every facia Speaker: James Batchelor, director, Trafficmaster
    Sponsor: Kerridge

    1-1.45pm Lunch

    Seminar 5: Using technology for more effective personnel management

  • The changing patterns and more flexible hours of work
  • Staff training using online systems
  • Approaching the day when businesses are open all hours
    Speaker: Janet Huckvale, HR director, Cisco Systems
    Sponsor: TBA

    2.15-2.45pm Break

    Seminar 6: Will Europe become a single market?

  • How long will price differentials continue?
  • Tracking the growth of unofficial imports
  • Should UK dealers compete or participate?
  • How the internet makes pan-European buying easy
    Speaker: Simon Empson, managing director, Broadspeed
    Sponsor: Yourautochoice

    Keynote Speaker Professor Garyl Rhys

    Q&A summary of day by sponsor

    Timings may vary

    By attending this fair you will benefit from:

  • Free and impartial advice on how best to equip your office and how to avoid the pitfalls when embracing new technology
  • Advice on how to improve your company's efficiencY and operational effectiveness in order to reduce costs and increase your profits – advice you can put into place straight away
  • The opportunity to 'try before you buy' in an unpressured environment
  • The opportunity to network with industry colleagues and suppliers
  • Views from key industry speakers on the future of the market
  • Complimentary LUNCH - refreshments served throughout the day

    Who should attend
    Franchised dealers, senior executives of AM100 groups and manufacturer staff with the following job titles:

    • Chairman/Managing Director • Director • Owner/Proprietor • Dealer Principal • General Manager • New and Used Car Sales Managers • Corporate/Fleet/General Sales Managers • Finance Director/Manager • Aftersales Manager • Bodyshop/Workshop Manager • Service Manager • Human Resources/Training Manager • Marketing Manager • IT Manager

    In fact anyone who is responsible for purchasing or specifying systems in order to drive the business forward needs to attend. For more details contact Helen Thorpe on 01733 468259, email or register on AM Online via the button at the top of this page.


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