Birmingham-based Nick Whale Sports Cars has been selected as specialist UK manufacturer Noble Moy Automotive's first UK dealer.
The firm's latest model, the M12 GTO, makes its Midlands' debut at the Digbeth dealership.
David Noon, Nick Whale Sports Cars dealer principal, said: "The team here are all sports car enthusiasts and have a passion for them, with an understanding of the engineering involved to make a car like this."
The Noble M12 will sit alongside other prestigious names such as Jensen, Lotus and AC at the showroom.
Nick Whale is managing director of the motor group and has dealerships in Solihull, Coventry, Birmingham for Toyota, Lexus and Lotus. He is also a partner with former F1 champion Damon Hill representing BMW in Warwick.
##Noble--none--David Noon and Nick Whale##