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Paint firms seek to retain users

PPG has this month extended its bodyshop performance programme MVP to include a Paint Shop Performance (PSP) initiative.

PSP, piloted with eight repairers, consists of a number of modules that measure, monitor and manage paint performance.

Andrew Mawby, who heads the MVP programme across Europe, said: “There are tremendous pressures on bodyshops and it is becoming increasingly hard to maximise profitability.

“PSP will aim to help bodyshops achieve significant savings in terms of paint productivity and reduced wastage, leading to increased profitability.”

The PPG launch highlights the pressures faced by paint companies to retain their bodyshop customers in a cut-throat market. They are all looking to develop added value services to help repairers raise profits.

DuPont Refinish last month launched Business Direct, which helps repairers attract work from small and medium-sized businesses.

The paint firm has developed a six-point customer plan based around quality of repair, value for money and convenience, to attract business users.

Graham Parker, DuPont marketing programs manager for Europe and Asia, said: “All the elements in the support package are designed to help repairers market themselves more efficiently.”

R-M Automotive Refinish's Programmes for Success was revised in March.

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