AM Online

Hyundai looks to strengthen relationships

Hyundai Car (UK) as appointed a new relationship marketing manager, former Nursing Times marketing manager, Lisa Hender.

She will be responsible for developing the company's relationship marketing programme, managing the 0800 information service, plus the Onyx-developed customer database system. She will oversee the production of 'etcetera', the customer magazine for Hyundai, with a 107,000 per issue circulation.

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