Exchange & Mart has re-branded its website, ixM, to www.exchangeandmart.co.uk. The move is part of the strategic development of the Exchange & Mart brand aimed at enabling the company to exploit its 130-year heritage and strengthen its on and offline proposition.
Justine Wyness, new media marketing manager for the title said: "The new media environment is constantly changing, what was right for the industry 18 months ago is not necessarily right now. The move to exchangeandmart.co.uk allows us to promote our brand proposition over a multitude of platforms and ensures the most effective use of our marketing budget. Web users will be able to find us easier and this in turn will increase traffic and, most importantly, response for our advertisers."
Exchange & Mart in conjunction with The Great Trade Centre are running a competition to coincide with the retro-branding to win a new Volkswagen. To enter visit www.exchangeandmart.co.uk .