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Peugeot enters fleet fast-fit market with Tyreserve

Peugeot's franchised dealers are set to re-enter the market for major fleet tyre sales.

Tyreserve is using its web-based platform to allow he 365 outlets and more than 100 Express Fit centres to provide facilities requested by fleets such as central billing, brand preferences and tyre-management reports.

Peugeot's parts programme manager Farrell Dolan said: "Fleets like to have national tyre buying arrangements in place but this is something that we haven't been able to provide. Through Tyreserve, our dealerships wil be able to meet just about any national acccounts requirements that a fleet customer may have. It gives us a strong platform to be able to re-enter the market. We have the system on trial at three dealerships and the reaction has been positive.

"This is a facility that we expect fleets with a large Peugeot presence to take advantage of."

David Goodyear, Tyreserve managing director, said: " Motor mnaufacturers have been largely absent from the fleet fast-fit market for many years. Not only does this mean that a potential revenue stream has been closed, but it has also been inconvenient for the fleet driver, who may have had to take his car one place to be serviced and somewhere else for tyres."

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