Under the agreement, Oneswoop will become a key retail partner with a permanent presence on MSN Carview in the UK. For the first time deals on parallel imported cars are to be made available to MSN users through Oneswoop's network of more than 100 dealers across five countries in Europe.
The new partnership will compliment the existing online new car buying service featuring UK sourced cars provided by Pendragon on Carview's UK site.
Andrew Warner, MSN Carview European marketing director said: "Purchases of cars using the web are predicted to rise by 141% this year. It is important that MSN Carview continues to provide the most comprehensive range of buying services alongside online tools that help customers research a car purchase.
"Through our portfolio of partners we now offer a full range of UK sourced new cars, used cars, manufacturer offers and now imported cars on Carview.co.uk."
Commenting on the deal Andy Nowell, Oneswoop marketing manager, said: "MSN Carview was an obvious choice of media partner for us. With MSN's unrivalled online audience, and the fact we can utilise Microsoft's impressive online marketing capability through working with Carview, we see this deal as being key to our business plans.
"We believe there is increasing consumer demand for cheaper priced vehicles and the growing acceptance of imported vehicles as a viable alternative to those sourced in the UK."
MSN Carview has also boosted its relationships with partner Pendragon. In the first quarter of 2002 the Carview website will begin sales of 'nearly new' cars (less than six months old) sourced from Pendragon.