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Inchcape drives e-route to extra £1m a month

Dealer group Inchcape has increased revenue by more than £1m a month by exploiting new e-commerce avenues.

The success comes from its In-drive website – using a program developed by IT analyst Spyder Automotive – which offers an alternative to company car schemes.

It is aimed at drivers looking to opt for a car using a personal contract purchase product and structured employee car ownership plans. One payment covers the driver for servicing, breakdown cover and road tax – and it means drivers do not pay company car tax.

Stefan Gryko, director of Inchcape Personal Finance, is expecting that figure to double next year. Since the site was re-launched in June last year, more than 1000 units have been moved, mainly premium cars such as the BMW 3-series, Audi A4 and Jaguar X-type.

The firm uses its corporate sales team to generate potential leads and pass them on to a small, dedicated In-drive team based at its Milton Keynes headquarters.

Most vehicles are sourced through Inchcape retail network or gateway dealers and many are re-sold through dealers or disposed of at Inchape's dedicated retail site.

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