AM Online

Mini production peep show

BMW is giving Internet users a fly-on-the-wall view of the Mini production process at Oxford via its www.mini.co.uk website. The 12-minute time-lapse video covers the entire production process.

The video is part of a Mini manufacturing module on the website which includes interviews with staff and interactive games.

Says Mini general manager Trevor Houghton-Berry: “The Mini manufacturing module further expands our relationship with Mini owners. New Mini owners can get acquainted with their car before it arrives and continue to keep informed of what's going on at Mini's home.”



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