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Motorpoint's telesales venture

New car supermarket Motorpoint has opened a new dedicated telesales department to field the increased number of customer telephone calls delivered by its revamped website. The company claims it is now handling up to 1,200 customer calls per day.

The company currently converts around 150 of these telephone enquiries into confirmed sales per week. The new department, which will be based at the company's site in Derby and has a complement of sixteen sales executives, will be targeted at substantially expanding sales ratios. It will also enhance the service by offering more information on finance packages, part exchange values and stock in transit details.

The telesales team will also be able to process and confirm a transaction over the phone.

Motorpoint director Paul Winfield says: “Traffic generated by the successful re-launch of our website has significantly contributed to the increased number of telephone enquiries we are experiencing.

“The investment in our new telesales department will ensure that we are able to cope with this increased demand and continue to offer our customers the very best levels of customer service.”

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