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Ford to feature Fusion at Geneva

Ford's stand at this week's Geneva motor show reveals a range of new models and technologies which the company claims is hard evidence of the growing momentum of its product-led transformation.

Ford's pledge to introduce 45 new or significantly revised products by 2005 continues at Geneva which marks the introduction of the new Ford Fusion, due for launch shortly after the all-new Fiesta, on sale from April.

Martin Leach, Ford Europe vice president of product development, said: "Ford of Europe is poised for a new era of sustained profitability. We've effected a massive transformation that's still underway, with products at the forefront."

Just as important as the major new vehicle launches is the introduction of new technologies. Ford has chosen Geneva to announce that it is putting into production its new Duratec SCi range of direct injection spark ignition powertrains. They will be seen in vehicles in 2003, joining Ford's second-generation, high-pressure Duratorq TDCi common-rail diesel engines.

Ford claims the Fusion will bridge conventional vehicle segments and small-car stereotypes to create its own niche as the first 'Urban Activity Vehicle' (UAV).

The company expects Fusion's modern, individual style and generous interior space to appeal especially to young urban families who are looking for a smart answer to their complex transport needs.

The engine range includes the latest common-rail diesel engine technology and two petrol engine choices.

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