The TCV, an indication of MG Rover's future product design, is displayed with a virtual reality video demonstration of the interior package capabilities.
Rob Oldaker, MG Rover product development director, said it showed the company's styling and design vision for its new vehicles, but it had also been designed as a possible production model.
"It's a strong indication of the way that our design team is developing a bold new personality for MG Rover," he said. "It shows the kind of all-round versatility and luxury that we believe a Rover should offer."
The rear three seats and front passenger seat fold individually to lie flush with the normal rear load floor. This allows several combinations of passengers and loads, and any folded seats can be used in 'table-top' mode for business or leisure purposes.
The centre rear seat can be replaced with various 'slot-in' modules, including a child seat, an entertainment centre, a fridge/food warmer and a business desktop unit.
Run flat tyres have rendered the spacing-occupying spare tyre redundant. Moving the main load floor means that a front-loading washing machine can be carried in the upright position.
Mr Oldaker said the integral element would spawn a new generation of MG and Rover products, the first of which are planned for 2004.