MG Rover, which missed the last NEC event, says its decision to exhibit follows success at other European motor shows.
Mitsubishi's change of heart was prompted after an agreement by executives in Japan to display the Airtrek 4x4 after it appears at the Paris motor show. Strong sales - up 31 per cent in April and 10 per cent year-to-date - also helped. “It means we've been able to increase our marketing budget,” he says.
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