AA Tyre Fit recruits to build sublet dealer franchise programme

A new Dealership Support Executive has been appointed by AA Tyre Fit to oversee the company's franchise dealer programme. Paul Jebb joins from National Tyres and Autocare where he spent more than 20 years in a wide variety of roles including everything from working in fast-fit branches to managing mobile fitting units.

He says: "I have joined AA Tyre Fit because I believe that there is genuine potential here to make a substantial impact in the UK tyre market. The infrastructure is in place to operate a very successful franchise dealer programme."

AA Tyre Fit's franchise dealer programme offers same-day mobile tyre fitting in place of referral to fast fits, and passes dealers 10 per cent of the invoice value. Dealers wanting to use the service simply call AA Tyre Fit and order the required tyres. A mobile unit will then arrive and fit them at the dealer's premises.

AA Tyre Fit General Manager, David Goodyear, says: "The dealer programme is an important part of our future strategy."