Fiat claims successful start for German mail order Stilo campaign

Fiat Auto's German import company is pleased with the initial result of its arrangement with mail order house Tschibo to market a special edition Stilo model via the firm's catalogue and website.

Orders have been received for 800 of the 1,000 €14,999 cars on offer within days of last week's launch. 80% of the Fiat dealers in Germany have participated in the promotion, which ends on 31 December.