AM Online

MINI and Rolls to have own marketing directors

For the first time since its addition of the MINI and Rolls Royce brands to its portfolio, BMW Group is appointing separate brand marketing managements to BMW and to each of the newcomers.

From 1 January, Torsten Mueller-Oetvoes will be responsible for BMW marketing, Kay Segler for MINI, and Howard Mosher for Rolls Royce. Each will report to BMW Group sales director Michael Ganal.



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