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Cars Direct rolls out 'private label' online auctions to fleet remarketing managers

Cars Direct has launched an online auction system that can be used on a 'private label' basis by remarketing companies. The launch follows the pilot programme conducted with Leaseplan which is currently holding two sales a month using the system, to 6,000 registered buyers. Roger Woodward, Cars Direct managing director, says, "Our system reduces vehicle movements and allows fleet managers to run their own auctions to their own buyer base from their own premises. We can now operate a sale anywhere in the UK."

Cars Direct plans to offer the software, based on its current on-line bidding system, under licence and claims it has already had interest from other remarketing managers. The company has recently won business from Citroen Contract Motoring alongside Saab Finance, National Grid and Balfour Beatty.

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