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AA targets roadside tyre customers for telesales tyre campaign

AA members who have had their spare tyre fitted at the roadside by an AA patrol following a puncture or other damage are the targets of a new tele-marketing programme introduced by AA Tyre Fit.

The AA says these drivers - both private and fleet - often forget that they no longer have a useable spare in the boot. Now, they receive a follow-up call from AA Tyre Fit within 24 hours, offering them a new spare tyre that can be fitted by a mobile unit at their convenience.

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