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GM to start rebadging Daewoo as Chevrolet in 2004 in Eastern Europe

GM Daewoo will replace the Daewoo brand name with Chevrolet in Romania, Poland, Bulgaria, Ukraine and Turkey, starting at the end of this year, Erhard Spranger of GM Daewoo Europe has told Automotive News Europe.

Other, unnamed sources within the company are quoted as saying that the Daewoo name will disappear completely from markets outside Korea by at least 2010, but Spranger told the paper, “We should not draw any conclusion from what we do in eastern European markets for the time being.”

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