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Audi UK appoints new head of corporate sales

Audi UK has appointed Adrian Short as its new Head of Corporate Sales in the UK, a move that coincides with a restructuring of the company's fleet liaison team and used car operations. Short, an automotive specialist, is promoted from Brand Manager at Audi and brings with him three years' experience in supporting large fleets gained as Head of Customer Services with Volkswagen Commercial Vehicles.

He arrives as Audi UK restructures its Operations Department to include the used car function, integrating used car experts Keith Howlett and Ian Brown, who will be working together to consolidate Audi UK's position in the used sector. " We are responding to the need for increased awareness in the brand on used cars with residual values at the heart of our agenda " commented Short.

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