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Renault updates company logo

Renault UK and its dealers will split the cost of incorporating a modernised version of the brand’s logo in their external and internal signage. The new look was chosen after a study suggested it was “more readable and contemporary”.

The manufacturer’s name will be in a more modern typeface on a darker shade of yellow, with a sharper three-dimensional effect for the silver diamond.

The programme will take more than two years to complete and detailed costs have not been revealed. Some of the changes will now have to be made at Renault’s own recently revamped Retail Group outlets.

Dealers welcome the change, according to Renault UK. The current logo was introduced in 1992, the eighth change since Renault started making cars in 1898.

Reg Vardy plc, with 15 outlets, is the UK group with most Renault dealerships apart from the Retail Group. Dave Roberts, general manager of Vardy’s Renault dealership at Stoneygate, Houghton-le-Spring, says: “Any-thing that strengthens our brand in a competitive market can only be of benefit. It will enable us to maintain strong margins.”

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