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Toyota reaches new sales high

Toyota sold a record 715,438 units in the period from January to September 2004, an increase of 11% over the first nine months of 2003.

Toyota also enjoyed record unit sales for the month of September, with 86,774 units sold - an increase of 4% over the same month last year. September sales gave Toyota a 5.2% market share in Europe, up from 5.1% in September 2003.

Toyota’s share for the first nine months reached 5.1%, up from 4.8 % last year. On the manufacturing side, in the first nine months, Toyota produced 426,327 cars (+30%), 366,912 engines (+18%) and 142,294 transmissions (+65%) at its plants in the U.K., France, Turkey and Poland.

"Our nine-month sales results – supported by our increased European production capacity – give us every reason to feel confident we will attain our European 2004 sales target of over 900,000 vehicles, " says Dr. Takis Athanasopoulos, executive vice-president of Toyota Motor Europe (TME). "This means we expect to enjoy our eighth consecutive year of record sales in Europe, bringing us a step closer to our 2010 challenge of 1.2 million units in annual sales in Europe."

Total sales of the Toyota Yaris rose 7% to 180,088 units in the January-September period, compared to the same period the previous year. Corolla sales rose 3% to 143,125 units, while the Avensis was very successful with sales of 116,815 units (+39%). Nine-month sales of the Corolla Verso climbed 24% to 44,744 units, while RAV4 and Land Cruiser sales rose 7% to 86,982 units and 31,461 units respectively. Sales of the Toyota Prius hybrid climbed 1,236% to 5,838 units. Lexus sales for the first nine-months increased 19% to 19,634 units, compared to the same period last year. For the first nine months, the UK was Toyota’s largest national market in Europe, with 114,352 units sold (+6%), followed by Italy (100,185 units; +1%), Germany (92,668 units; +15%) and France (59,831 units; +11%).

  • Toyota’s European sales figures include passenger and commercial vehicles in all 25 EU member states and Monaco, Andorra, Faro Islands, Greenland, Bulgaria, Romania, Macedonia, Albania, Switzerland, Liechtenstein, Norway, Russian Federation, Belarus, Iceland, Gibraltar, NATO UK, Portugal exports, Croatia, Serbia & Montenegro, Bosnia & Herzegovina, NATO Germany, Kazakhstan, Azerbaijan, Uzbekistan, Ukraine, Tajikistan, Turkmenistan, Georgia.
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