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Global Beach and Auto Trader in partnership

Global Beach Automotive and Auto Trader Digital, the new media division of the motoring publication, has today announced a business partnership to link Ford's dealer web services to the Auto Trader website.

The integration of the two services will allow Ford dealers uploading vehicle inventory into Global Beach's dealer web services (DWS), to broadcast the vehicle information and images onto the Auto Trader website.

The main method of response to the advertisements is via the telephone, and in addition all email enquiries submitted will be tracked in real time through DWS. All advertisements will carry dealer and Ford branding to promote the fact that cars are for sale with a Ford franchised dealer.

Ford of Europe has been using dealer web services provided by Global Beach Automotive since July 2003.

Ben McDowell, manufacturer account manager at Auto Trader Digital, says: "Ford is the most popular make searched for on the Auto Trader website, with over two million searches in September 2004. This will bring huge online exposure to the Ford dealers used car stock, greatly improving the volume of used car sales enquiries from their online advertising."

"This agreement allows Ford dealers to market used stock faster, more cost effectively and with broader reach than ever before," added Christopher Kenyon, Global Beach's Director of Product and Partner Strategy. "This will be the the first of a series of similar announcements as we establish Global Beach as the partner of choice for pan-European online automotive solutions."

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