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Kia gives away a car a day

Kia has teamed up with the Mirror Group Newspapers to give away a car a day from January 1.

The Mirror will be supporting this with a national TV and radio campaign and the activity will also run in three MGN Scottish titles, The Daily Record, The Sunday Mail and The People.

The promotion is worth £1 million and is the largest ever promotion that Kia Motors have ever done.

Paul Williams, managing director of Kia Motors UK, says: “Kia offers financially savvy customers great value all year round but we wanted to start 2005 as we mean to go on – with a bang.

Partnering with the Mirror Group allows us to hit a wide audience with a high profile tactical campaign.”

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