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Finance relations improve

Sewells Information & Research, a sister organisation to AM, has just published the New Car Finance House Survey 2004.

The results confirm a robust performance by vehicle manufacturers’ finance companies and the three major independent finance companies.

The 2004 edition is the ninth annual study of its type conducted by Sewells since 1995. It reports primary research focusing on the quality of the relationships between franchised dealers and their new car finance companies.

Uniquely, the New Car Finance House Survey investigates dealer relationships with every finance house operating in the new car market, simultaneously.

The survey highlights a continuous rise in dealers’ satisfaction with new car finance companies since 1999, which this year reached an average rating of 78.5%.

Significantly, since the 1995 survey, an increasing number of vehicle manufacturers’ finance companies have featured near the top of the overall rankings. This year, 13 vehicle manufacturers’ finance companies rated above average, and a further seven missed out by just one point.

The New Car Finance House Survey has identified service levels as dealers’ main consideration, and it is improving service that is the principal reason for increasing satisfaction.

  • For more details about the Sewells’ New Car Finance House Survey 2004 or to buy a copy of the report, please contact Berta Collins on 01733 468270.
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